marketorum: marketing | strategy | technology
“The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.” - Bruce Henderson
business strategy
Whether a business is in manufacturing, service or distribution, three things are apparent to us: 1) Technology is the core to the extraordinary productivity and innovation leaps throughout human history; 2) People are the core to levering technology; and 3) All successful organizations share the fact that understanding these two facts and integrating them into a cohesive organizational strategy equals success!
Marketorum specializes in finding and leveraging the opportunities presented by technology, human capital and market conditions/dynamics in order for organizations to break through with new and/or improved products, services, processes and/or positioning. Our approach is predicated on the dual tenet of long term business value creation and ROI.
Strategic Services
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Management Consulting
- Industry & Product Research and Analysis
- Strategic Planning and Business Development
- Strategic resource allocation and execution
- Product development and product line rationalization
- Corporate / Divisional turn-arounds
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Strategic Consulting
- Budgetary Planning and Development
- Sales and Marketing Strategy
- Process re-engineering (Sales, Marketing & Operations)
- Growth cycle planning/financing
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Operational Consulting
- Business Unit Efficiencies
- TQM
- Supply Advantage and Sourcing Solutions
- Vendor / Supplier Relations
- Innovation Management
- Customer & Supplier Relationship Management
