marketorum: marketing | strategy | technology

marketing

Our fully integrated marketing services are divided into four categories, including strategic counseling, brand development, creative and media/investor relations. Marketorum provides the experience and ability to achieve all your marketing goals with sales and marketing programs designed to break through the clutter and make you top of mind with customers, prospects, employees and corporate stakeholders. Life does not stop. Neither should your brand. A brand must change, grow, evolve and adapt. And the strategy behind your brand should be as vital as the creative work.

Leveraging and launching a successful brand or product requires more than vision — it takes imagination. The services offered by Marketorum focus on the marketing disciplines necessary for attracting and retaining the right target audiences and capturing customers for life.

Marketing Services

• Strategic Counseling
  • Strategic Planning and Business Development Counseling
  • Pre-market, Pre-launch, and Launch Strategic Counseling
  • Business-to-Business Marketing
  • Competitive Analysis
  • Market Analysis and Opportunities
  • Marketing communications plan development
  • Professional Advertising and Promotional Programs
  • Professional and Patient Education Materials
  • In-office programs
  • Brand Development
• Brand Identity and Guidelines Development
  • Corporate and Product Positioning
  • Corporate Voice/Identity
  • Image and logo development
  • Corporate Brand Creation and Development
  • Product Brand Creation and Alignment
  • Integrated Campaign Development
  • New Product Launches
  • Line Extensions
  • Product Repositioning/Re-launches
• Website Development & Promotion
  • Client and Server programming and application development
  • e-commerce
  • Custom Content Management Systems
  • Custom Database Development
  • Content Development and Management
  • Custom Software Applications
  • Web Analytics
  • Information Architecture
  • Usability Testing
  • Interactive Design and Production
  • Banner Advertising
  • Email and Viral Marketing
  • Loyalty and CRM Programs
  • Wireless and Mobile Applications
  • Desktop Application Design and Integration
  • Online Media Buying
  • Site Partnership Development
  • User Tracking and Measurement
  • Sales Promotion
• Creative Services
  • Advertising
  • Brand Creation
  • Interactive Design
  • Newsletters
  • Film/Commercial Production
  • Rich Media Design
  • Interactive CD-ROM Design and Authoring
  • Collateral
  • Logo/Package Design
  • Direct Marketing
• Direct Mail Initiatives
  • Promotional Advertising
  • Event Promotions
  • Media Promotions
  • On-Site Promotions
  • Co-Promotions
  • Customized Sales Representative Literature
  • Customized Giveaways
• Multiphase Direct Marketing Programs
  • Flat and Dimensional Mailings
  • Direct Marketing combined with Telemarketing
  • Detailing in called-on and non-called on territories
  • Script Development
  • Sample Fulfillment
  • Database development management and maintenance
  • List Research and Purchase
  • Online Strategy and Modeling
  • Interactive Services
• Media
  • Planning, Scheduling and Buying
  • Traditional and Non-Traditional
  • Comprehensive Media Plans
  • Newspaper/Magazine
  • TV
  • Radio
  • Out-of-Home
  • Transit
  • Internet/Banners
  • Direct Mail
  • Recruitment Advertising
• Event Marketing/Tradeshows/Press Conferences
  • Project Management
  • Site Research, Selection and Planning
  • Booth Design/Construction
  • Display Graphics
  • Pre-Show/Post-Show Promotions
  • Pre-Show/Post-Show Follow-up Materials
  • Database Management and Research
  • Customized Giveaways
  • Print and Broadcast
  • Meeting room setup, arrange signage and other meeting materials
• Sales Representative Initiatives
  • Innovative/Interactive Programs
  • Content and Design of Sales Rep Materials
  • Sales Rep Teleconferences
  • Employee Reward Programs
  • Live Meetings
  • Teleconferences
  • Advisory Meetings
  • Local Programs (Lunch and Learns, Lunch/Dinner, Dinner Programs)
• Enduring Materials/Home Study Programs
  • Live Meetings
  • Video Programs
  • Audio Programs
  • Newsletters
  • Internet Based Programs

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