marketorum: marketing | strategy | technology
IMD Search Group is leading global consultancy in the area of Executive "C" level recruitment with member offices in 25 countries.
Solution
Via an integrated solutions approach, Marketorum developed a cohesive branding strategy that allowed the seamless integration of all IMD's true core strengths of global reach, local knowledge and industry experience.
featured project:
IMD International Search Group
We serve a variety of industries ranging from banking to consumer brands to hospitality to pharmaceuticals, among others. Many companies choose to serve/specialize in a "vertical"/industry. At Marketorum, our vertical is "Tangible Solutions."
Challenge
IMD's long history and global reach as a leading consultancy in executive recruiting needed to be reflected in its corporate image, which had not been updated since the organization's inception.
Results
IMD Search brand recognition became synonymous with its core values, as demonstrated in a survey of 3,500 C-suite executives.
