marketorum: marketing | strategy | technology

process

At Marketorum we help organizations translate opportunity breakthroughs into success through our Di2 methodology. Di2 is predicated on a unique three-phase process which is comprised by discovery, innovation and implementation. We have successfully applied this methodology to a wide array of industry sectors, including banking, consumer brands, hospitality, human resources, executive recruiting, pharmaceuticals, medical & medical devices, specialty chemicals, technology and telecommunications, among other areas.

PHASE I: Discovery

The engagement process begins with the Discovery Phase. Through MarketEDGE®, our proprietary analytical platform, we are able to set the foundations for the successful execution of any project. The main focus is two-fold. First, we jointly determine the project and organizational requirements, formulating accurate specifications in a collaborative and engaging environment. Second, and an integral aspect of our methodology, is our approach to conducting in-depth research on the organization and industry in order to develop a comprehensive understanding of the competitive environment.

PHASE II: Innovation

The second phase in your process builds on the findings from Phase I. Through an extensive and comprehensive process of Strategic Planning & Conceptualization, Marketorum's innovative solutions are developed. We employ a wide range of knowledge, skill and experience to discover and implement a strategy with the creative execution that will best meet the specific needs of your business or organization, be it for new product or services development, operational efficiencies or entering "uncharted" markets.

PHASE III: Implementation

Upon completion of Phase II, we will present the project plan for review and analysis. Upon acceptance, the implementation phase follows. This phase is marked by three unique yet interdependent deliverables:

• Implementation – Includes completion of all project development deliverables in adherence to the standards established by the scope of work and implementation plan documents
• Execution – Prior to launch, we test and launch all components of the project as outlined in the action/implementation plan
• Measurement – Comprehensive Project Management (CPM) strategy will be executed to ensure that, through effective quantitative ongoing measurement methods, the project is performing in accordance to the objectives set forth during the Discovery & Innovation Phases. This significantly increases both quantified and qualified results leading to greater awareness and impact of the project.

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