marketorum: marketing | strategy | technology

Solution

Via an integrated solutions approach, Marketorum developed a cohesive branding strategy that allowed the seamless integration of all brands, and leveraged the organization's strength positioning of "Technology Ahead of its Time".

featured project: Cytec Industries

We serve a variety of industries ranging from banking to consumer brands to hospitality to pharmaceuticals, among others.  Many companies choose to serve/specialize in a "vertical"/industry.  At Marketorum, our vertical is "Tangible Solutions."

Challenge

Pursuing the acquisition of a major European company, Cytec found itself with four brands that needed to be integrated under a single umbrella brand without diluting the established corporate entity and ensuring that overall positioning remained prevalent throughout.

At Marketorum, we do not measure ourselves based on title, but rather on our individual competencies, leadership and contributions as a whole. In response to Cytec's challenge, we worked as a cohesive, collaborative team, leveraging the collective knowhow of our team members that benefit from having worked with some of the leading global corporations.

Results

Traffic to Cytec's newly launched website increased by 275 percent over 18 months, resulting in a more cohesived brand identity and increased awareness.

featured projects