marketorum: marketing | strategy | technology
In business for over 20 years, Alert One grew from a family owned and operated provider of medical alert systems, to America's leading medical alarms company.
Solution
Marketorum developed a comprehensive approach to support the desired strategic market penetration, delivering a new look and feel that communicated the desired leadership positioning, while providing the needed infrastructure in the areas of marketing, operations and strategic consulting. Additionally, Marketorum developed a state of the art eCommerce solution for its online portal.
featured project: Alert1 Services
We serve a variety of industries ranging from banking to consumer brands to hospitality to pharmaceuticals, among others. Many companies choose to serve/specialize in a "vertical"/industry. At Marketorum, our vertical is "Tangible Solutions."
Challenge
Working within a very mature industry, Alert1's management strategically decided it needed to modernize its look and feel (online & offline) in order to capitalize on growing market opportunities and expand its "voice" beyond the traditional market it had been operating in.
Results
Fully rebranded and successfully relaunched, Alert1 Medical Alert Systems developed and implemented fully integrated national marketing strategies and campaigns in record time (120 days), utilizing direct-to-consumer channels targeted at late seniors (75+), their children and influencers under one messaging platform. Marketorum also redeveloped the SEM strategy and campaigns, successfully decreasing average monthly spend by 30 percent while increasing online customer acquisition by 40 percent.
